7 steps to improving your small business brand

7 steps to improving your small business brand

Small Business Photography

Are you a creative entrepreneur, crafter, caterer, entertainer, blogger or small business owner trying to establish or grow your business and thinking about the benefits of getting professional brand photography for your website, promotional materials or social media?

Your website and social media pages are your shop-front – it’s often the first place people interact with your business. First impressions count and professional photos show that you mean business, are professional and give your potential clients confidence in you. The right images can assure your clients that you are friendly and approachable.

At jmc-photography we believe that honest, authentic brand photography for small businesses is a powerful tool to connect and engage with new and existing customers. Competition is fierce these days, having unique and appealing photographs that portray the story of your business is essential in setting you apart from your competition.

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Here are some reasons why a small business owner should invest in professional photos:

1. A Picture is Worth A Thousand Words

Photos enable you to show your clients and customers what you have to offer rather than tell them. Your customers like to see things for themselves before they take the decision to buy. With the web and social media, photos of your products and services are more valuable than ever.

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2. Your images are your brand

You need consistency when it comes to your images. DIY photography can be tempting, especially when budgets are tight. Just remember: the images are a reflection of your brand, your logo, your style. Everything has to be consistent your photos represent your brand. Low quality, unprofessional photos on your website will communicate the same about your organization and the products and services you offer. Your photos and your website are hugely important when it comes to making a first impression on customers. Don’t skimp on them!

3. The story behind the brand

Stock photos can be an alternative to working with a professional photographer. While stock photos can be helpful for some things, they are impersonal and not the best way to showcase your business. Why you ask? Because they are not telling the story of your business.  Stock photos give a false story of your business. Customers these days buy into a brand and telling that story behind the brand with compelling images is very powerful. Show your customers actual images of your business, your team members, and your products.

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4. Images help to get to drive more clicks to your website

If your business has a website, then I am sure you have heard of Search Engine Optimization, or SEO. Did you know that images can help your website get found on Google and improve website clicks overall.  Not only that, but used well, can help to engage customers and keep them on your site for longer, or encourage them to choose you over a competitor.

5. Time is money

Time is precious when you are small business owner, so why would you spend all these hours trying to take pictures of your products/shop/restaurant.  Unless you are a passionate photographer and this is your hobby, there is no point wasting your valuable time when you have more important priorities.  We will deliver your images fully edited images and ready for you to use, be it low resolution online or high-resolution for merchandising such as posters etc.

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6. Your professional images are versatile

Content is king when it comes to online marketing. However, most people don’t think of photography as content – they are very powerful content and can used in so many different ways.  Online, good photography can make your website substantially more engaging. They can build your brand presence on social channels such as Facebook, Instagram, Twitter, Pinterest, LinkedIn, Google My Business and more. They can also be featured in blog posts, on-line articles, Public relations or for advertising – the possibilities are limitless

7. Visual Story-Telling

One of the most powerful aspects of professional photography to a small business is the establishment of an attractive brand. Great photography will clearly convey who and what your business stands for, while offering your customers something that’s immediately recognizable as desirable. Professional photography enables you to tell this story without saying a single word.

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At jmc-photography we offer high-quality, professional photography that has the power to change a small business for the better—for good! With a small business photography package from jmc-photography your brand can give visual meaning to your core products, services, facilities, and culture, helping to personify your brand to your target audience.

 

jmc-photography offers a full-service small business photography consulting, readily able to provide a robust strategy based on recommended needs. These include – Portraits shots, Product shots, work day shoots and the full branding package.  Already have a project in mind? Jmc-photography will work with you to capture the unique qualities and character of your brand.

For more information on our small business photography packages click here

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