Make the first impression the right impression!

Make the first impression the right impression!

Make the first impression the right impression!

Do you need new photos for your website or a corporate headshot you can use on your social media profiles? With over 150,000 URLs being purchased every day, it’s hard to make your website stand out. One very important element to helping your product or service stand out above your competition is the quality of the images being used. Quality images will impress your potential customers and current clients. The quality of your photos can make or break a website design. Though it’s often overlooked, one of the most critical components of a website is the photography. The right photos make a huge difference in the overall impression and effectiveness of your website. Do not skimp on photography. The best case scenario is to have custom professional photos taken for your website. If this is not possible, at the very least choose good stock photos that properly represent your brand. When visitors view your website, they are making a decision on the credibility of your company and what level of trust they will have. Your website is setting a tone. Great photos will have a positive impact.
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Here are some guidelines in using photography on your website:

  • Always use professional photos – photos taken by someone in your company as a hobby don’t count. jmc-photography are happy to help you create a portfolio of creative shots that fit your brief.
  • Photos of people are good – people relate to seeing other people.
  • Even though photos of people are good, avoid the clichéd and meaningless “business people shaking hands” photos.
  • Always show positive imagery – smiling, happy people invoke the proper positive emotions in website visitors.
  • Resist before and after photos – only show the after. Nobody wants to go to a dentist’s website and see photos of ugly teeth. Just show the final result: beautiful teeth.
  • Fewer, bolder photos are better than lots of little photos. Less is more. Make each photo significant.
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When planning your website, be sure to budget for tasteful, high-quality photos. It will make a significant difference in your brand and how your company is perceived.

Good quality photos can also be used on your social media profiles. If people search for you on Google, it is often your Facebook profile or LinkedIn profile that appears first. First impressions count, so make sure you set the right first impression with a good quality photo.

Having a blurry photo or a picture taken from a recent holiday is nearly as bad as having no photo at all. As humans, since the day we were born we learn to read faces and all their nuances. In fact, we’re experts at reading faces. If there’s no face to look at on your profile you’re at a huge disadvantage (not to mention at the bottom of searches on LinkedIn).

In addition, social media experts advise using a photo of yourself on your Twitter profile as the “voice” of your company.

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If you need a new corporate headshot, we can help! For any aspect of corporate photography, please get in touch.

For further information and full details on pricing, please visit our website.  Prices start at £150 plus VAT.

For further enquiries please call jmc-photography on either 0118 978 3820 or 07768 905722 alternatively email us.

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